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In celebration of Disney's film Tomorrowland, we marked their partnership with the latest generation of Chevrolet Volt by flying to the GM Heritage Center in Detroit and digging through mountains of archival drawings, balsa wood models and wireframe experiments dating back to the 1940s.

The shared DNA of innovation and possibility between the singular imagination of Walt Disney, the nerdy dreamers at Chevrolet, and Brad Bird's script was brought to life with director Edouard Salier and the animators at Paris' Digital District.

The Volt is the everyman's Tesla, and we were deeply inspired by an electric car that's affordable for everyone, not an elitist symbol.

The spot was nominated for a Clio and nabbed Editor's Pick on Adweek and Ad Age. But the most important thing is that we drank an enormous amount of wine and ate a lot of hard candies from a dusty basket over the course of two weeks in a darkened room in Paris working on the edit.

The 1969 Astro III was a sleek, two-passenger experimental car resembling an executive jet aircraft, even down to its low center of gravity tricycle-type wheel arrangement. The Chevrolet Volt’s battery lowers the vehicle’s center of gravity, enhancing sta
Chevrolet built the Express concept in 1987 as part of a project consulting with the federal government about building high-speed, limited access commuter roads open to specialized vehicles. The concept is described as “whisper-quiet” much like the Volt w
Firebird IV was an experimental car created to highlight what could be possible on automatic highways, including the latest infotainment at the time – in-vehicle television. The vehicle was built for the 1964 World’s Fair in New York, which plays a key pa
Chevrolet and the upcoming Disney feature, “Tomorrowland,” share a history and future full of possibility, innovation and freedom. A new spot, “Tomorrow, Today,” celebrates the launch of the next-generation Chevrolet Volt by capturing the spirit of imagin
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